Effective Sponsorship Workshop

Duration: 1/2 Day

PDUs: 4

CEUs: .4


  • Executives
  • Sponsors
  • Leaders

  • Classroom Delivery

  • Virtual Delivery


Sponsorship is the most influential factor in the formula for project success. Being a project sponsor is not a spectator sport; it involves time, effort, and commitment. Effective sponsors perform the following roles:

  • Validate project alignment with stated strategy
  • Understand the complexity of the project
  • Empower the project manager and the project team
  • Ensure timely availability of resources
  • Review milestone-based project progress
  • Ensure that project benefits are realized

An effective sponsor brings a careful blend of leadership, skill, commitment, and drive to the project. The Center’s experience indicates that many with sponsorship responsibility incorrectly believe that sponsoring projects is limited to authorizing the budget, attending the kick-off meeting, and maintaining occasional contact with the team.


This workshop empowers sponsors, provides a sponsor success equation, and demonstrates a prescriptive process for realizing the value of sponsorship.


Creating a Project Culture

  • The project portfolio: The future state of your organization
  • Orchestrating resources: What you don’t know will kill you
  • The language of success: Instituting common process

The Enterprise Project Management (EPM) Imperative

  • Organizational buy-In
  • Tools
  • Refinement

Change is Coming

  • What is the relevance? Understanding context is a powerful thing

Where Do We Start?

  • Setting expectations
  • Driving consistency